Content Creation : COPY that wins business

more than words - pragmatic delivery of powerful ideas

Okay, there are loads of copywriters out there. Pretty good ones too. I love writing. However, I don't think of myself as a copywriter. I'm a marketing person who happens to write well. Probably better than most.

More than a wordsmith. You get someone who looks deeper and thinks about every aspect of your communication: your message, your positioning, your brand, your market, your USP, your value proposition, your tone of voice.

We understand the bigger picture. Your customers. Personas. Your business. The market. Your competitors. Technology. Your objectives. Market trends.

We've written content for online and traditional printed media: copywriting for adverts, web content, case studies, email, direct mail letters, video scripts, audio scripts, voice-overs, white papers, bidding documents, awards submissions. You name it - we've done it.

We're good at making the complex simple. Easy to understand. Focussed.

what we can do for you >

• Copywriting for digital and print media
• Writing video and audio scripts  
• Persona development & storytelling 
• Web content writing
• Message development
• Multimedia message integration 
• Web and email communications
• Customer case studies & success stories

"I like the structure and tone of the copy. The copy expresses energy and passion. Well done."

"Absolutely first class - I never dreamed it would look and read this brilliantly!

"Gillian of aardmaan is quick to understand complex subjects and disseminate to a level that other people are comfortable with.  Is able to filter technical information to a 'Joe in the street' level."

Additional Services

• Marketing Strategy
• Strategic Bidding
• Case Study Production