In June, on a flight to Johannesburg we were fortunate to nab the “escape hatch” seats. So, extra legroom. However, if you are broad of shoulder - then the bulk heads can really cramp your style. That was the plight of our fellow-traveller, Neil Pendock.  So Stuart, the better half, gallantly swapped seats. Read the rest of this entry »

Planning to be in or around Loughborough tomorrow? 18 September! AARDMAAN has a speaking slot at LATI Showase at the Innovation Centre at Loughborough University. We’ll be talking about the value of case studies for B2B and high-tech businesses. Why it is an critical business tool today. How case studies can help you to carve a niche in your market. And, how to use case studies to generate more business. Read the rest of this entry »

There is nothing more powerful than a good customer case study. It provides you with a credible testimonial. It can also help to build strong client relationships. Read the rest of this entry »

Getting people to buy isn’t a simple process. You sell but your customers buy. You have a sales process and your customers have a buying process. The fact is - your customer doesn’t give a hoot about your selling process. They’re only interested in the buying process. But, if you can marry these two things you’ll be onto a winner. Read the rest of this entry »

Storytelling is the most powerful tool we have as communicators. It is the most ancient of art forms and goes right to the heart of what makes us human. The art of storytelling hasn’t changed, but the possibilities have. We’re now able to tell stories in ways we haven’t before. So what’s changed? Everything has! Media, communities, social networks, technology. Read the rest of this entry »