There is so much noise out there - unless you make it easy for customers - they won’t take action. As simple as that. But what is the thing that will motivate people to take action. From experience - there isn’t a magic bullet that will work every time.
But there are six things that will help you cut through the clutter…
This is the one thing companies really struggle with. But without it - you could be missing out on loads of business. Creating a USP need not be difficult. Here is a fairly quick three step approach you can try for yourself. Discover your USP is three (fairly easy) steps: Read the rest of this entry »
Many years ago Peter Day of the BBC tracked down Scott Adams, creator of the Dilbert cartoon strip, for an interview. Scott made one serious point that successful companies consistently made the best products and services that people wanted to buy and also concentrated on the means of getting the product to the customer. He went on to comment how amazed he always was at the amount of resources companies would put into initiatives that had absolutely nothing to do with those basic objectives. Read the rest of this entry »
If you do not know who your customers are - you will never be able to explain who you are! It is quite simple, your identity is intrinsically linked to who your customers are. Many companies have a huge problem explaining who they are and what they do. But, when you dig deeper - you realise they do not understand their niche. In fact, many companies don’t really know which markets they are serving, nor do they really understand why they attract the clients and customers that they do. Read the rest of this entry »
There a number of fundamental things you need to get right in business. Getting to know your customers is the No. 1 Business Essential. Having a clear understanding of who your customers are will help you communicate more effectively, connect with your market and drive more business and revenue. Read the rest of this entry »