There is nothing more powerful than a good customer case study. It provides you with a credible testimonial. It can also help to build strong client relationships. Read the rest of this entry »

We’ve seen a rash of April Fools this year. Some better than others. But, one thing is sure, telling tall stories is a serious business. April Fools can be very good for business. However, it has to be exceptionally done well. And needs to follow the simple rules of communication. Read the rest of this entry »

Storytelling is the most powerful tool we have as communicators. It is the most ancient of art forms and goes right to the heart of what makes us human. The art of storytelling hasn’t changed, but the possibilities have. We’re now able to tell stories in ways we haven’t before. So what’s changed? Everything has! Media, communities, social networks, technology. Read the rest of this entry »