So you think you are the fastest, the smartest, the smallest, the brightest, the best … so what! What does that mean to your customer? He or she probably isn’t interested. They’re only really interested in WIIFM … “What’s In It For Me?” Read the rest of this entry »

For decades, innovators have researched what questions to ask to get the right answers. US-based innovator, Gerald Haman has spend 16 years researching and perfecting a number of these questions. Applying these questions can have profound results. Particularly for marketers and communicators. No matter, whether you are creating a new product, a brochure, website, product launch event, business partner programme or customer communication - these questions will help. Read the rest of this entry »