The 2009/2010 LATI case study project is about to be launched. The University of Leicester are very keen to pursue the programme and are actively recruiting students from their 2009/2010 MBA intake. Read the rest of this entry »
Words. They’re probably the most important thing on your site. It’s the one thing that will persuade people to stop and browse - or get away as quickly as they can. Read the rest of this entry »
Okay, you’ve built a foundation of relevance, credibility & evidence! What next?
Communicate! Keep talking to your customers! Make sure you’re not talking at your customers - but try to engage in dialogue. Keep them interested. In this context mass communication is dead. To win, you need to focus on the person. Read the rest of this entry »
There is so much noise out there - unless you make it easy for customers - they won’t take action. As simple as that. But what is the thing that will motivate people to take action. From experience - there isn’t a magic bullet that will work every time.
But there are six things that will help you cut through the clutter…
LATI case study project has gone down a storm with LATI, its members and students who took part in the project - with a couple of students volunteering to take on more case studies! Read the rest of this entry »
Case studies have long been seen as an effective way for companies to tell their story. To let people know what work they do, who they do that work for, and importantly, what their customers think about the end-result! There are three crucial things which all communications should do. Communications material should be relevant to an audience, provide evidence of work and provide credibility for your organisation. Case studies tick all the boxes. Read the rest of this entry »
Planning to be in or around Loughborough tomorrow? 18 September! AARDMAAN has a speaking slot at LATI Showase at the Innovation Centre at Loughborough University. We’ll be talking about the value of case studies for B2B and high-tech businesses. Why it is an critical business tool today. How case studies can help you to carve a niche in your market. And, how to use case studies to generate more business. Read the rest of this entry »
So you think you are the fastest, the smartest, the smallest, the brightest, the best … so what! What does that mean to your customer? He or she probably isn’t interested. They’re only really interested in WIIFM … “What’s In It For Me?” Read the rest of this entry »
There is nothing more powerful than a good customer case study. It provides you with a credible testimonial. It can also help to build strong client relationships. Read the rest of this entry »
Getting people to buy isn’t a simple process. You sell but your customers buy. You have a sales process and your customers have a buying process. The fact is - your customer doesn’t give a hoot about your selling process. They’re only interested in the buying process. But, if you can marry these two things you’ll be onto a winner. Read the rest of this entry »