For decades, innovators have researched what questions to ask to get the right answers. US-based innovator, Gerald Haman has spend 16 years researching and perfecting a number of these questions. Applying these questions can have profound results. Particularly for marketers and communicators. No matter, whether you are creating a new product, a brochure, website, product launch event, business partner programme or customer communication - these questions will help. Read the rest of this entry »

Where do you find creative inspiration? No matter what jobs we do - it is our thinking and creativity that makes us stand out from the crowd. And, creativity isn’t just for arty types.  If you’re stuck, use creativity tools such as: Read the rest of this entry »

I love creativity tools. Stumbled across this Divergent Thinking creativity tool, which I thought you may like to try out:  Read the rest of this entry »