Newspapers and content providers are getting tired of giving their content away for free it seems. Rupert Murdoch’s response to free content clearly indicates the changing fortunes of the mass media - so ably predicted by the late great Michael Crichton over 16 years ago.
Words. They’re probably the most important thing on your site. It’s the one thing that will persuade people to stop and browse - or get away as quickly as they can. Read the rest of this entry »
Case studies have long been seen as an effective way for companies to tell their story. To let people know what work they do, who they do that work for, and importantly, what their customers think about the end-result! There are three crucial things which all communications should do. Communications material should be relevant to an audience, provide evidence of work and provide credibility for your organisation. Case studies tick all the boxes. Read the rest of this entry »
The world is changing faster than ever - thanks in part to the web. It affects the way we communicate, who we communicate with, how we communicate and the media we use. Communications has become an exciting arena to play in … because we’ve been given some wonderful toys and tools to play with. Here are my big six: Read the rest of this entry »
We’ve seen a rash of April Fools this year. Some better than others. But, one thing is sure, telling tall stories is a serious business. April Fools can be very good for business. However, it has to be exceptionally done well. And needs to follow the simple rules of communication. Read the rest of this entry »
Getting people to buy isn’t a simple process. You sell but your customers buy. You have a sales process and your customers have a buying process. The fact is - your customer doesn’t give a hoot about your selling process. They’re only interested in the buying process. But, if you can marry these two things you’ll be onto a winner. Read the rest of this entry »
This is the one thing companies really struggle with. But without it - you could be missing out on loads of business. Creating a USP need not be difficult. Here is a fairly quick three step approach you can try for yourself. Discover your USP is three (fairly easy) steps: Read the rest of this entry »