We’ve seen some clever advertising in our day. Some very powerful messaging and imagery. Ads that were witty, entertaining and engaging. The greatest adverts are attributed to the likes of Guinness. However many feel Guinness has missed the point and ventured too far into the creative realm. Read the rest of this entry »

For decades, innovators have researched what questions to ask to get the right answers. US-based innovator, Gerald Haman has spend 16 years researching and perfecting a number of these questions. Applying these questions can have profound results. Particularly for marketers and communicators. No matter, whether you are creating a new product, a brochure, website, product launch event, business partner programme or customer communication - these questions will help. Read the rest of this entry »

Content. Content. Content. What do people mean when they say content? In the age of the internet and email communications, content has become increasingly important. Read the rest of this entry »

When did you last have a conversation with your customers? A meaningful proper dialogue? About them and not about you? Engaging customers in conversation should be an integral part of the business strategy. Read the rest of this entry »