The LATI case study project is in its second year. The project is limited to ten students - usually MBA students - who need to apply to get a place on the sought-after course. The project requires real student commitment and dedication to see the project through. However, provides rich rewards for both students and LATI members.  Read the rest of this entry »

Hey - I know! I’ve gone quiet. Been writing blog posts and customer case studies and web content for other folk - and lost track of my own. Read the rest of this entry »

The 2009/2010 LATI case study project is about to be launched. The University of Leicester are very keen to pursue the programme and are actively recruiting students from their 2009/2010 MBA intake. Read the rest of this entry »

AARDMAAN has been appointed once again to run the successful LATI case study project, working closely with LATI and the University of Leicester School of Management.

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There is so much noise out there - unless you make it easy for customers - they won’t take action. As simple as that. But what is the thing that will motivate people to take action. From experience - there isn’t a magic bullet that will work every time. 

But there are six things that will help you cut through the clutter…

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LATI case study project has gone down a storm with LATI, its members and students who took part in the project - with a couple of students volunteering to take on more case studies! Read the rest of this entry »

Case studies have long been seen as an effective way for companies to tell their story. To let people know what work they do, who they do that work for, and importantly, what their customers think about the end-result! There are three crucial things which all communications should do. Communications material should be relevant to an audience, provide evidence of work and provide credibility for your organisation. Case studies tick all the boxes. Read the rest of this entry »