Okay, you’ve built a foundation of relevance, credibility & evidence! What next?

Communicate! Keep talking to your customers! Make sure you’re not talking at your customers - but try to engage in dialogue. Keep them interested. In this context mass communication is dead. To win, you need to focus on the person. Read the rest of this entry »

It doesn’t seem like that long ago that people didn’t know what twitter is. Today it is all over the media in the UK thanks to high-profile twitterers such as Stephen Fry who outed his habit on the new Friday Night with Jonathan Ross show recently. 

Fry is certainly reaping the benefits of twittering - he gets it! Does it exceptionally well. And, he’s great with words - and so sounds authentic - which helps a lot. But will he ever be able to escape from the land of the perpetual dawn chorus? i wonder! Read the rest of this entry »