Newspapers and content providers are getting tired of giving their content away for free it seems. Rupert Murdoch’s response to free content clearly indicates the changing fortunes of the mass media - so ably predicted by the late great Michael Crichton over 16 years ago.
In June, on a flight to Johannesburg we were fortunate to nab the “escape hatch” seats. So, extra legroom. However, if you are broad of shoulder - then the bulk heads can really cramp your style. That was the plight of our fellow-traveller, Neil Pendock. So Stuart, the better half, gallantly swapped seats. Read the rest of this entry »
Twitter, Facebook and LinkedIn are almost derigeur in business today. Businesses that don’t use social networking in some way of other are the exception rather than the norm. However, some businesses are resisting the temptation to join the social networking maelstrom.
How come I never find funny, interesting or relevant 404 pages! Apparently they are out there. The number of times I stumble on a boring 404 page - and then forgot where I was going and what I was looking for…
The 2009/2010 LATI case study project is about to be launched. The University of Leicester are very keen to pursue the programme and are actively recruiting students from their 2009/2010 MBA intake. Read the rest of this entry »
AARDMAAN has been appointed once again to run the successful LATI case study project, working closely with LATI and the University of Leicester School of Management.
Survive or thrive? No matter, whether your business is experiencing good times or bad - you need to be smarter about your marketing. The rules are very simple - but will pay you dividends in the long run. Read the rest of this entry »
Just seen a great definition of customer loyalty on LinkedIn Questions: Read the rest of this entry »
Words. They’re probably the most important thing on your site. It’s the one thing that will persuade people to stop and browse - or get away as quickly as they can. Read the rest of this entry »
How do you price your goods or services? I’ve often had this discussion with clients … who say: “Ah, we can’t charge so-and-so, because X-company have set the ceiling price!” or “We couldn’t possibly charge more because it only costs so much to make!” Read the rest of this entry »