| Blog

3 Fundamental Reasons Why Your Marketing Strategy Isn't Working

Mon, 31 January 2011 12:00 GMT

Don't think your marketing strategy is working? Not getting the sales you want? Not as profitable as you'd like to be? Not reaching the right customers? Here are three fundamental reasons why your marketing strategy may not be working properly:

4 Steps to Creating Customer Value

Fri, 24 August 2007 12:00 GMT

Whenever we buy anything - consciously or subconsciously we work out the value of the item to us. It's such an automatic response - that we're seldom aware that we are doing it. Marketing-savvy businesses are very aware of this 'value' thought process, and hone their offers so that the service or product is irresistable to the potential purchaser.

7 Habits of Highly Effective Customer Value Propositions

Sun, 22 August 2010 12:00 GMT

Customer value propositions. Today, no business can get away with not having and using a value proposition. If you have a website - or business profile on the internet - you will be forced to state what your value proposition is. The good news is that they're fun to do. And, when you get them right, they're incredibly powerful.

B2B Customer Marketing: The cost of not knowing who your customers are

Mon, 10 May 2010 12:00 GMT

Run a B2B business? Do you really know who your customers are? Is that a question you find easy to answer?

Create an edge in your market

Sun, 22 April 2007 12:00 GMT

Previously I've spoken about being Number One in a market and how that can create a competitive advantage. But, here's what you can do to create a competitive edge. There are some easy tactical things you can do that will begin to set you apart from the rest. And, if you hadn't guessed - it's the little things that count.

Customer Hot Buttons

Sat, 23 June 2007 12:00 GMT

There a number of fundamental things you need to get right in business. Getting to know your customers is the No. 1 Business Essential. Having a clear understanding of who your customers are will help you communicate more effectively, connect with your market and drive more business and revenue.

Customer Loyalty = Love?

Tue, 21 July 2009 12:00 GMT

Just seen a great definition of customer loyalty on LinkedIn Questions: MAGIC + VALUE + RELATIONSHIP = LOYALTY

Customer motivations: What drives people to do business with you?

Mon, 14 June 2010 12:00 GMT

Found this great Dan Pink video about what motivates people: related to performance and how to motivate your employees. The interesting discovery is that the larger the reward - the lower the performance. Fascinating!

Customer value equals profit

Thu, 21 May 2009 12:00 GMT

How do you price your goods or services? I've often had this discussion with clients ... who say: "Ah, we can't charge so-and-so, because X-company have set the ceiling price!" or "We couldn't possibly charge more because it only costs so much to make!"

Get your customers to say I do

Thu, 14 February 2008 12:00 GMT

Getting people to buy isn't a simple process.

You sell but your customers buy. You have a sales process and your customers have a buying process.

Know your customers: know yourself

Tue, 24 July 2007 12:00 GMT

If you do not know who your customers are - you will never be able to explain who you are! It is quite simple, your identity is intrinsically linked to who your customers are. Many companies have a huge problem explaining who they are and what they do.

NewCo to ?? : How to launch a new business in three months

Sun, 8 January 2012 12:00 GMT

It has been quite a week for aardmaan.

We celebrated our tenth year in business, supported the World Record attempt to get a record number of comments on a blog post in 24 hours (see #comment24 on twitter) in support of RNLI.

Completed finishing touches to website in time for launch of a new company and worked on a major web project.

(However, the 5:30 to 22:30 (Monday to Saturday) these last few weeks, aren't our usual hours!)

Six things that have changed our world

Thu, 21 August 2008 12:00 GMT

The world is changing faster than ever - thanks in part to the web. It affects the way we communicate, who we communicate with, how we communicate and the media we use. Communications has become an exciting arena to play in ... because we've been given some wonderful toys and tools to play with.

Talking to me?

Tue, 30 June 2009 12:00 GMT

Words. They're probably the most important thing on your site. It's the one thing that will persuade people to stop and browse - or get away as quickly as they can. Writing for the web is different from any other medium. People read slower off a screen than a book - so you need to be able to interest them quickly. I've been writing for the web and digital media since 1994! We've learnt a few tricks along the way. Before you start writing, you need to get the basics right:

The 7Ps are dead - long live the customer

Sun, 20 May 2007 12:00 GMT

For decades marketing students have been taught the 4P's and the 7Ps of Marketing. You know them: Product, Price, Place, Promotion, People, Process, and Physical evidence. There are even more Ps if you are really interested. Not that they aren't important - but they are simply elements in the execution of the bigger marketing picture.

The Marketing Dividend Rule

Tue, 21 July 2009 12:00 GMT

Survive or thrive? No matter, whether your business is experiencing good times or bad - you need to be smarter about your marketing. The rules are very simple - but will pay you dividends in the long run.

Time to think about your business

Mon, 6 December 2010 12:00 GMT

You probably don't get much time through the year to stand back and think about where your business is going and to think about your business and marketing strategy. Now is the perfect time to stand back and take stock. To help you, here are some handy tips and hints:

Understand your customers in 4 steps

Tue, 18 January 2011 12:00 GMT

There a number of fundamental things you need to get right in business. Getting to know your customers is the fundamental to your business success. Having a clear understanding of who your customers are will help you communicate more effectively, connect with your market and drive more business and revenue.

What's in it for your customers?

Thu, 24 July 2008 12:00 GMT

So you think you are the fastest, the smartest, the smallest, the brightest, the best ... so what! What does that mean to your customer? He or she probably isn't interested. They're only really interested in WIIFM ... "What's In It For Me?"

What's your USP

Wed, 31 October 2007 12:00 GMT

This is the one thing companies really struggle with. But without it - you could be missing out on loads of business. Creating a USP need not be difficult. Here is a fairly quick three step approach you can try for yourself. Discover your USP is three (fairly easy) steps:

What's your value proposition?

Wed, 26 September 2007 12:00 GMT

Many years ago Peter Day of the BBC tracked down Scott Adams, creator of the Dilbert cartoon strip, for an interview. Scott made one serious point that successful companies consistently made the best products and services that people wanted to buy and also concentrated on the means of getting the product to the customer.