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93.3% Customer Focus Score: Beat That Meerkat

Thu, 15 April 2010 12:00 GMT

Love this tool. It measures your website's customer focus rate. Called a "wewe" calculator. Not the best of names. However, the analysis results are truly insightful. Decided to check out a website that I worked on last year. A comparison site.

A year on twitter for aardmaan

Tue, 8 February 2011 12:00 GMT

Couldn't let this day go unmarked. Its a year to the day since we embarked on our journey with twitter. Has it been worth it? I think so!

Brand new website for aardmaan

Wed, 16 February 2011 12:00 GMT

The day has arrived! Today is the day we launch our brand new website. A content managed website. I must say it is a joy to use. I didn't want a fancy website, but one that I could take control of - add content as and when I wish! I absolutely love it!

CEO right to ban twitter?

Wed, 21 October 2009 12:00 GMT

Twitter, Facebook and LinkedIn are almost derigeur in business today. Businesses that don't use social networking in some way of other are the exception rather than the norm.

Digital trends for 2012

Wed, 4 January 2012 12:00 GMT

SapientNitro Insights 2012 - How Digital Innovation Impacts Your Business View more presentations from SapientNitro

Infographic : Changes in way we communicate

Fri, 20 May 2011 12:00 GMT

The world of communications has changed. Is changing. Fast. Just how well are we adapting to these changes - as consumers and as content and media creators?

Infographic : our ever-expanding Twitterverse

Wed, 2 March 2011 12:00 GMT

Here's a very handy tool for you to understand what's what on twitter. An ever-expanding universe of tools and applications for you to use. You couldn't possibly use them all - but is is good to know they are there - and select the tools most relevant to your business.

Leicestershire Twitter Elite List

Wed, 11 August 2010 12:00 GMT

Okay, I've only been tweeting six months (and three days). Thought I'd give it a go back in February. I'd been watching on the sidelines for over a year - rather sceptical to be honest. To my surprise I really got into tweeting...

Murdoch puts paid to free on Google

Mon, 9 November 2009 12:00 GMT

Newspapers and content providers are getting tired of giving their content away for free it seems. Rupert Murdoch's response to free content clearly indicates the changing fortunes of the mass media - so ably predicted by the late great Michael Crichton over 16 years ago.

NewCo to ?? : How to launch a new business in three months

Sun, 8 January 2012 12:00 GMT

It has been quite a week for aardmaan.

We celebrated our tenth year in business, supported the World Record attempt to get a record number of comments on a blog post in 24 hours (see #comment24 on twitter) in support of RNLI.

Completed finishing touches to website in time for launch of a new company and worked on a major web project.

(However, the 5:30 to 22:30 (Monday to Saturday) these last few weeks, aren't our usual hours!)

Should B2B techs twitter?

Wed, 22 October 2008 12:00 GMT

The social media phenomenon of twittering is spreading over into the business world. If you work in high-tech, chances are if you don't twitter, somebody may be twittering about you...

Social Media: How do you measure its working?

Fri, 5 March 2010 12:00 GMT

Is the internet is key to your business success? Do you depend on the internet to drive business? Serve customers? Win new business? Makes online sales? Today, that means getting to grips with a totally new online tool: social media.

Talking to me?

Tue, 30 June 2009 12:00 GMT

Words. They're probably the most important thing on your site. It's the one thing that will persuade people to stop and browse - or get away as quickly as they can. Writing for the web is different from any other medium. People read slower off a screen than a book - so you need to be able to interest them quickly. I've been writing for the web and digital media since 1994! We've learnt a few tricks along the way. Before you start writing, you need to get the basics right:

Thanks to the Geeks and Anoraks

Wed, 20 July 2011 12:00 GMT

When exactly did the power of the Internet reach your consciousness? Mine was around 1993! Attended an amazing conference in London at the QE2 Conference Centre.

Twitter and social media: 82% jump in use

Tue, 23 February 2010 12:00 GMT

After months of deliberating whether I should twitter or not - I've taken the plunge. Just over a week in - and the experience has been interesting. I'm following folk and miraculously have accumulated some followers too. However, the really useful aspect is instant access to information and views.

Twitter leads - Yammer follows

Mon, 9 February 2009 12:00 GMT

It doesn't seem like that long ago that people didn't know what twitter is. Today it is all over the media in the UK thanks to high-profile twitterers such as Stephen Fry who outed his habit on the new Friday Night with Jonathan Ross show recently.

Where have all the adverts gone?

Thu, 22 May 2008 12:00 GMT

We've seen some clever advertising in our day.

Some very powerful messaging and imagery. Ads that were witty, entertaining and engaging.