| Blog

404 inspiration

Wed, 21 October 2009 12:00 GMT

How come I never find funny, interesting or relevant 404 pages! Apparently they are out there. The number of times I stumble on a boring 404 page - and then forgot where I was going and what I was looking for...

93.3% Customer Focus Score: Beat That Meerkat

Thu, 15 April 2010 12:00 GMT

Love this tool. It measures your website's customer focus rate. Called a "wewe" calculator. Not the best of names. However, the analysis results are truly insightful. Decided to check out a website that I worked on last year. A comparison site.

A Case for Case Studies

Wed, 17 September 2008 12:00 GMT

Case studies have long been seen as an effective way for companies to tell their story. To let people know what work they do, who they do that work for, and importantly, what their customers think about the end-result!

April's for fools >

Fri, 1 April 2011 12:00 GMT

One of the best April Fool's I've seen this year ...

Case Studies: Tell your story ...

Thu, 19 June 2008 12:00 GMT

There is nothing more powerful than a good customer case study. It provides you with a credible testimonial. It can also help to build strong client relationships.

Create an edge in your market

Sun, 22 April 2007 12:00 GMT

Previously I've spoken about being Number One in a market and how that can create a competitive advantage. But, here's what you can do to create a competitive edge. There are some easy tactical things you can do that will begin to set you apart from the rest. And, if you hadn't guessed - it's the little things that count.

Create Powerful Content

Mon, 26 March 2007 12:00 GMT

Content. Content. Content. What do people mean when they say content? In the age of the internet and email communications, content has become increasingly important. Content is about substance.

How do I create a great CV : stealing ideas from marketing

Tue, 12 April 2011 12:00 GMT

Want to create a great CV that gets read and people take notice of? You can, using some very simple marketing techniques. We've helped a few friends to hone their CVs and land fabulous jobs, by using common-sense marketing techniques.

Thought we'd share some of that learning here.

Infographic : Changes in way we communicate

Fri, 20 May 2011 12:00 GMT

The world of communications has changed. Is changing. Fast. Just how well are we adapting to these changes - as consumers and as content and media creators?

Know your customers: know yourself

Tue, 24 July 2007 12:00 GMT

If you do not know who your customers are - you will never be able to explain who you are! It is quite simple, your identity is intrinsically linked to who your customers are. Many companies have a huge problem explaining who they are and what they do.

NewCo to ?? : How to launch a new business in three months

Sun, 8 January 2012 12:00 GMT

It has been quite a week for aardmaan.

We celebrated our tenth year in business, supported the World Record attempt to get a record number of comments on a blog post in 24 hours (see #comment24 on twitter) in support of RNLI.

Completed finishing touches to website in time for launch of a new company and worked on a major web project.

(However, the 5:30 to 22:30 (Monday to Saturday) these last few weeks, aren't our usual hours!)

Six things that have changed our world

Thu, 21 August 2008 12:00 GMT

The world is changing faster than ever - thanks in part to the web. It affects the way we communicate, who we communicate with, how we communicate and the media we use. Communications has become an exciting arena to play in ... because we've been given some wonderful toys and tools to play with.

Speak with a human voice

Thu, 22 February 2007 12:00 GMT

When did you last have a conversation with your customers? A meaningful proper dialogue? About them and not about you? Engaging customers in conversation should be an integral part of the business strategy.

The art of storytelling

Thu, 24 January 2008 12:00 GMT

Storytelling is the most powerful tool we have as communicators. It is the most ancient of art forms and goes right to the heart of what makes us human.

To Blog or not to Blog?

Fri, 25 August 2006 12:00 GMT

Microsoft, IBM, Siemens, Innocent, Bird's Eye ... all have blogs. And, if they're not talking about themselves - somebody else is likely to be blogging about them. Most savvy businesses have realised the value of blogging.

Writers, wine and planes ...

Wed, 4 November 2009 12:00 GMT

In June, on a flight to Johannesburg we were fortunate to nab the "escape hatch" seats. So, extra legroom. However, if you are broad of shoulder - then the bulk heads can really cramp your style.