Just seen a great definition of customer loyalty on LinkedIn Questions: Read the rest of this entry »

How do you price your goods or services? I’ve often had this discussion with clients … who say: “Ah, we can’t charge so-and-so, because X-company have set the ceiling price!” or “We couldn’t possibly charge more because it only costs so much to make!” Read the rest of this entry »

aardmaan is involved in a unique knowledge transfer project that links local universities and the scientific and high tech business community in Leicestershire - sponsored by LATI. Read the rest of this entry »

It’s always good to get constructive feedback from clients, colleagues and friends. Meet Rypple. A great new online feedback tool - perfect if you want quick feedback on how you’re doing. Ideal for the business environment. Particularly if you want to keep honing your skills. Marketing and digital agencies will love this one.  Read the rest of this entry »

A very happy Thanksgiving to all our American friends, family clients and all the special people we’ve met on our travels in New York, Boston, Pittsburgh, San Francisco and San Diego. However, Thanksgiving needn’t be a exclusively for those born across the pond. Those of us living in blighty and the antipodes can also take time out to reflect about the good things in our lives …

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Snowman Christmas card

Have you considered sending a Christmas e-card this year? e-cards are cheap to send to a large number of people in one go, they are environmentally friendly, and you wont be left with a pile on your desk that you haven’t used!

We have two different sets of cards, a standard set that you can add your own message to and an animated set where the pages turn just like real cards, you can also have your very own logo and message included with links back to your web site. There is absolutely no charge for using the standard Christmas templates, beyond the small send costs. We have a Early Bird Offer on the animated Christmas cards. Just let us know what your requirements are before 15th December.

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We were devastated to hear about the death of Michael Crichton - aged just 66 on Tuesday, 4th November - the day before Barack Obama was announced as the next President of the United States. Insightful and observant - he challenged our thinking on many levels. Fifteen years ago he predicted the demise of the mass media and as discussed in my enewsletter a couple of weeks ago, was interviewed by Slate earlier this year about that prediction. Read the rest of this entry »

LATI have announced a new customer case study production service which will be available exclusively to LATI members during 2008/2009. A unique Business Community knowledge transfer project that links local universities and the high tech business world in Leicestershire. A win-win-win for everyone involved. Read the rest of this entry »

This is the one thing companies really struggle with. But without it - you could be missing out on loads of business. Creating a USP need not be difficult. Here is a fairly quick three step approach you can try for yourself. Discover your USP is three (fairly easy) steps: Read the rest of this entry »

Where do you find creative inspiration? No matter what jobs we do - it is our thinking and creativity that makes us stand out from the crowd. And, creativity isn’t just for arty types.  If you’re stuck, use creativity tools such as: Read the rest of this entry »