Getting people to buy isn’t a simple process. You sell but your customers buy. You have a sales process and your customers have a buying process. The fact is - your customer doesn’t give a hoot about your selling process. They’re only interested in the buying process. But, if you can marry these two things you’ll be onto a winner. Read the rest of this entry »
This is the one thing companies really struggle with. But without it - you could be missing out on loads of business. Creating a USP need not be difficult. Here is a fairly quick three step approach you can try for yourself. Discover your USP is three (fairly easy) steps: Read the rest of this entry »
Many years ago Peter Day of the BBC tracked down Scott Adams, creator of the Dilbert cartoon strip, for an interview. Scott made one serious point that successful companies consistently made the best products and services that people wanted to buy and also concentrated on the means of getting the product to the customer. He went on to comment how amazed he always was at the amount of resources companies would put into initiatives that had absolutely nothing to do with those basic objectives. Read the rest of this entry »
Whenever we buy anything - consciously or subconsciously we work out the value of the item to us. It’s such an automatic response - that we’re seldom aware that we are doing it. Marketing-savvy businesses are very aware of this ‘value’ thought process, and hone their offers so that the service or product is irresistable to the potential purchaser. Read the rest of this entry »
If you do not know who your customers are - you will never be able to explain who you are! It is quite simple, your identity is intrinsically linked to who your customers are. Many companies have a huge problem explaining who they are and what they do. But, when you dig deeper - you realise they do not understand their niche. In fact, many companies don’t really know which markets they are serving, nor do they really understand why they attract the clients and customers that they do. Read the rest of this entry »
There a number of fundamental things you need to get right in business. Getting to know your customers is the No. 1 Business Essential. Having a clear understanding of who your customers are will help you communicate more effectively, connect with your market and drive more business and revenue. Read the rest of this entry »
For decades marketing students have been taught the 4P’s and the 7Ps of Marketing. You know them: Product, Price, Place, Promotion, People, Process, and Physical evidence. There are even more Ps if you are really interested. Not that they aren’t important - but they are simply elements in the execution of the bigger marketing picture. Read the rest of this entry »
Content. Content. Content. What do people mean when they say content? In the age of the internet and email communications, content has become increasingly important. Read the rest of this entry »
When did you last have a conversation with your customers? A meaningful proper dialogue? About them and not about you? Engaging customers in conversation should be an integral part of the business strategy. Read the rest of this entry »