Writers, wine and planes …

Posted by aardmaan | Wednesday 4 November 2009

In June, on a flight to Johannesburg we were fortunate to nab the “escape hatch” seats. So, extra legroom. However, if you are broad of shoulder - then the bulk heads can really cramp your style. That was the plight of our fellow-traveller, Neil Pendock.  So Stuart, the better half, gallantly swapped seats. Read the rest of this entry »

CEO right to ban twitter?

Posted by aardmaan | Wednesday 21 October 2009

Twitter, Facebook and LinkedIn are almost derigeur in business today. Businesses that don’t use social networking in some way of other are the exception rather than the norm. However, some businesses are resisting the temptation to join the social networking maelstrom.

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404 inspiration

Posted by aardmaan | Wednesday 21 October 2009

How come I never find funny, interesting or relevant 404 pages! Apparently they are out there. The number of times I stumble on a boring 404 page - and then forgot where I was going and what I was looking for…

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Twitter leads - Yammer follows

Posted by aardmaan | Monday 9 February 2009

It doesn’t seem like that long ago that people didn’t know what twitter is. Today it is all over the media in the UK thanks to high-profile twitterers such as Stephen Fry who outed his habit on the new Friday Night with Jonathan Ross show recently. 

Fry is certainly reaping the benefits of twittering - he gets it! Does it exceptionally well. And, he’s great with words - and so sounds authentic - which helps a lot. But will he ever be able to escape from the land of the perpetual dawn chorus? i wonder! Read the rest of this entry »

Barack Obama Inauguration

Posted by aardmaan | Tuesday 20 January 2009
President Barack Obama

President Barack Obama

That was quite something … have just been watching the inauguration. Probably one of the most momentous days we will ever witness. President Barack Obama is an unbelievable orator - though think he has the toughest job ahead of him … Read the rest of this entry »

Should techs twitter?

Posted by aardmaan | Wednesday 22 October 2008

The social media phenomenon of twittering is spreading over into the business world. If you work in high-tech, chances are if you don’t twitter, somebody may be twittering about you… Read the rest of this entry »

April Fools Marketing

Posted by aardmaan | Thursday 17 April 2008

We’ve seen a rash of April Fools this year. Some better than others. But, one thing is sure, telling tall stories is a serious business. April Fools can be very good for business. However, it has to be exceptionally done well. And needs to follow the simple rules of communication. Read the rest of this entry »

The art of storytelling

Posted by aardmaan | Thursday 24 January 2008

Storytelling is the most powerful tool we have as communicators. It is the most ancient of art forms and goes right to the heart of what makes us human. The art of storytelling hasn’t changed, but the possibilities have. We’re now able to tell stories in ways we haven’t before. So what’s changed? Everything has! Media, communities, social networks, technology. Read the rest of this entry »

Create Great Content

Posted by aardmaan | Monday 26 March 2007

Content. Content. Content. What do people mean when they say content? In the age of the internet and email communications, content has become increasingly important. Read the rest of this entry »

To Blog or not to Blog?

Posted by aardmaan | Friday 25 August 2006

Microsoft, IBM, Siemens, Innocent, Bird’s Eye … all have blogs. And, if they’re not talking about themselves - somebody else is likely to be blogging about them. Read the rest of this entry »