How come I never find funny, interesting or relevant 404 pages! Apparently they are out there. The number of times I stumble on a boring 404 page - and then forgot where I was going and what I was looking for…
The 2009/2010 LATI case study project is about to be launched. The University of Leicester are very keen to pursue the programme and are actively recruiting students from their 2009/2010 MBA intake. Read the rest of this entry »
AARDMAAN has been appointed once again to run the successful LATI case study project, working closely with LATI and the University of Leicester School of Management.
Survive or thrive? No matter, whether your business is experiencing good times or bad - you need to be smarter about your marketing. The rules are very simple - but will pay you dividends in the long run. Read the rest of this entry »
Words. They’re probably the most important thing on your site. It’s the one thing that will persuade people to stop and browse - or get away as quickly as they can. Read the rest of this entry »
How do you price your goods or services? I’ve often had this discussion with clients … who say: “Ah, we can’t charge so-and-so, because X-company have set the ceiling price!” or “We couldn’t possibly charge more because it only costs so much to make!” Read the rest of this entry »
Okay, you’ve built a foundation of relevance, credibility & evidence! What next?
Communicate! Keep talking to your customers! Make sure you’re not talking at your customers - but try to engage in dialogue. Keep them interested. In this context mass communication is dead. To win, you need to focus on the person. Read the rest of this entry »
There is so much noise out there - unless you make it easy for customers - they won’t take action. As simple as that. But what is the thing that will motivate people to take action. From experience - there isn’t a magic bullet that will work every time.
But there are six things that will help you cut through the clutter…
LATI case study project has gone down a storm with LATI, its members and students who took part in the project - with a couple of students volunteering to take on more case studies! Read the rest of this entry »
A number of clients have asked about sending their own email campaigns. We now offer an easy-to-use and cost-effective eComm management system - suitable for any size of company or campaign. Read the rest of this entry »