Survive or thrive? No matter, whether your business is experiencing good times or bad - you need to be smarter about your marketing. The rules are very simple - but will pay you dividends in the long run. Read the rest of this entry »
Words. They’re probably the most important thing on your site. It’s the one thing that will persuade people to stop and browse - or get away as quickly as they can. Read the rest of this entry »
It doesn’t seem like that long ago that people didn’t know what twitter is. Today it is all over the media in the UK thanks to high-profile twitterers such as Stephen Fry who outed his habit on the new Friday Night with Jonathan Ross show recently.
Fry is certainly reaping the benefits of twittering - he gets it! Does it exceptionally well. And, he’s great with words - and so sounds authentic - which helps a lot. But will he ever be able to escape from the land of the perpetual dawn chorus? i wonder! Read the rest of this entry »
President Barack Obama
That was quite something … have just been watching the inauguration. Probably one of the most momentous days we will ever witness. President Barack Obama is an unbelievable orator - though think he has the toughest job ahead of him … Read the rest of this entry »
The social media phenomenon of twittering is spreading over into the business world. If you work in high-tech, chances are if you don’t twitter, somebody may be twittering about you… Read the rest of this entry »
We’ve seen a rash of April Fools this year. Some better than others. But, one thing is sure, telling tall stories is a serious business. April Fools can be very good for business. However, it has to be exceptionally done well. And needs to follow the simple rules of communication. Read the rest of this entry »
Getting people to buy isn’t a simple process. You sell but your customers buy. You have a sales process and your customers have a buying process. The fact is - your customer doesn’t give a hoot about your selling process. They’re only interested in the buying process. But, if you can marry these two things you’ll be onto a winner. Read the rest of this entry »
This is the one thing companies really struggle with. But without it - you could be missing out on loads of business. Creating a USP need not be difficult. Here is a fairly quick three step approach you can try for yourself. Discover your USP is three (fairly easy) steps: Read the rest of this entry »
Whenever we buy anything - consciously or subconsciously we work out the value of the item to us. It’s such an automatic response - that we’re seldom aware that we are doing it. Marketing-savvy businesses are very aware of this ‘value’ thought process, and hone their offers so that the service or product is irresistable to the potential purchaser. Read the rest of this entry »
previously I’ve spoken about being Number One in a market and how that can create a competitive advantage. But, here’s what you can do to create a competitive edge. There are some easy tactical things you can do that will begin to set you apart from the rest. And, if you hadn’t guessed - it’s the little things that count. Here’s a quick checklist to help: Read the rest of this entry »