It doesn’t seem like that long ago that people didn’t know what twitter is. Today it is all over the media in the UK thanks to high-profile twitterers such as Stephen Fry who outed his habit on the new Friday Night with Jonathan Ross show recently. 

Fry is certainly reaping the benefits of twittering - he gets it! Does it exceptionally well. And, he’s great with words - and so sounds authentic - which helps a lot. But will he ever be able to escape from the land of the perpetual dawn chorus? i wonder! Read the rest of this entry »

Case studies have long been seen as an effective way for companies to tell their story. To let people know what work they do, who they do that work for, and importantly, what their customers think about the end-result! There are three crucial things which all communications should do. Communications material should be relevant to an audience, provide evidence of work and provide credibility for your organisation. Case studies tick all the boxes. Read the rest of this entry »

Planning to be in or around Loughborough tomorrow? 18 September! AARDMAAN has a speaking slot at LATI Showase at the Innovation Centre at Loughborough University. We’ll be talking about the value of case studies for B2B and high-tech businesses. Why it is an critical business tool today. How case studies can help you to carve a niche in your market. And, how to use case studies to generate more business. Read the rest of this entry »

There is nothing more powerful than a good customer case study. It provides you with a credible testimonial. It can also help to build strong client relationships. Read the rest of this entry »

We’ve seen a rash of April Fools this year. Some better than others. But, one thing is sure, telling tall stories is a serious business. April Fools can be very good for business. However, it has to be exceptionally done well. And needs to follow the simple rules of communication. Read the rest of this entry »

Storytelling is the most powerful tool we have as communicators. It is the most ancient of art forms and goes right to the heart of what makes us human. The art of storytelling hasn’t changed, but the possibilities have. We’re now able to tell stories in ways we haven’t before. So what’s changed? Everything has! Media, communities, social networks, technology. Read the rest of this entry »

This is the one thing companies really struggle with. But without it - you could be missing out on loads of business. Creating a USP need not be difficult. Here is a fairly quick three step approach you can try for yourself. Discover your USP is three (fairly easy) steps: Read the rest of this entry »

Content. Content. Content. What do people mean when they say content? In the age of the internet and email communications, content has become increasingly important. Read the rest of this entry »