The LATI case study project is in its second year. The project is limited to ten students - usually MBA students - who need to apply to get a place on the sought-after course. The project requires real student commitment and dedication to see the project through. However, provides rich rewards for both students and LATI members.  Read the rest of this entry »

Hey - I know! I’ve gone quiet. Been writing blog posts and customer case studies and web content for other folk - and lost track of my own. Read the rest of this entry »

Newspapers and content providers are getting tired of giving their content away for free it seems.  Rupert Murdoch’s response to free content clearly indicates the changing fortunes of the mass media - so ably predicted by the late great Michael Crichton over 16 years ago.

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In June, on a flight to Johannesburg we were fortunate to nab the “escape hatch” seats. So, extra legroom. However, if you are broad of shoulder - then the bulk heads can really cramp your style. That was the plight of our fellow-traveller, Neil Pendock.  So Stuart, the better half, gallantly swapped seats. Read the rest of this entry »

The 2009/2010 LATI case study project is about to be launched. The University of Leicester are very keen to pursue the programme and are actively recruiting students from their 2009/2010 MBA intake. Read the rest of this entry »

Survive or thrive? No matter, whether your business is experiencing good times or bad - you need to be smarter about your marketing. The rules are very simple - but will pay you dividends in the long run. Read the rest of this entry »

Words. They’re probably the most important thing on your site. It’s the one thing that will persuade people to stop and browse - or get away as quickly as they can. Read the rest of this entry »

Okay, you’ve built a foundation of relevance, credibility & evidence! What next?

Communicate! Keep talking to your customers! Make sure you’re not talking at your customers - but try to engage in dialogue. Keep them interested. In this context mass communication is dead. To win, you need to focus on the person. Read the rest of this entry »

LATI case study project has gone down a storm with LATI, its members and students who took part in the project - with a couple of students volunteering to take on more case studies! Read the rest of this entry »

It doesn’t seem like that long ago that people didn’t know what twitter is. Today it is all over the media in the UK thanks to high-profile twitterers such as Stephen Fry who outed his habit on the new Friday Night with Jonathan Ross show recently. 

Fry is certainly reaping the benefits of twittering - he gets it! Does it exceptionally well. And, he’s great with words - and so sounds authentic - which helps a lot. But will he ever be able to escape from the land of the perpetual dawn chorus? i wonder! Read the rest of this entry »