NewCo to ?? : How to launch a new business in three months

It has been quite a week for aardmaan.

We celebrated our tenth year in business, supported the World Record attempt to get a record number of comments on a blog post in 24 hours (see #comment24 on twitter) in support of RNLI.

Completed finishing touches to website in time for launch of a new company and worked on a major web project.

(However, the 5:30 to 22:30 (Monday to Saturday) these last few weeks, aren't our usual hours!)

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Would you hand over your marketing budget : to one client?

Here's a question! What would you do if an important and valuable client asked you to do something you felt uncomfortable with? In effect, asked you to "donate" a quarter of your marketing budget to their cause? With no discernable ROI if you did!

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Understand your customers in 4 steps

There a number of fundamental things you need to get right in business. Getting to know your customers is the fundamental to your business success. Having a clear understanding of who your customers are will help you communicate more effectively, connect with your market and drive more business and revenue.

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Time to think about your business

You probably don't get much time through the year to stand back and think about where your business is going and to think about your business and marketing strategy. Now is the perfect time to stand back and take stock. To help you, here are some handy tips and hints:

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B2B Customer Marketing: The cost of not knowing who your customers are

Run a B2B business? Do you really know who your customers are? Is that a question you find easy to answer? 

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