NewCo to ?? : How to launch a new business in three months

It has been quite a week for aardmaan.

We celebrated our tenth year in business, supported the World Record attempt to get a record number of comments on a blog post in 24 hours (see #comment24 on twitter) in support of RNLI.

Completed finishing touches to website in time for launch of a new company and worked on a major web project.

(However, the 5:30 to 22:30 (Monday to Saturday) these last few weeks, aren't our usual hours!)

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3 Fundamental Reasons Why Your Marketing Strategy Isn't Working

Don't think your marketing strategy is working? Not getting the sales you want? Not as profitable as you'd like to be? Not reaching the right customers? Here are three fundamental reasons why your marketing strategy may not be working properly:

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Understand your customers in 4 steps

There a number of fundamental things you need to get right in business. Getting to know your customers is the fundamental to your business success. Having a clear understanding of who your customers are will help you communicate more effectively, connect with your market and drive more business and revenue.

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Time to think about your business

You probably don't get much time through the year to stand back and think about where your business is going and to think about your business and marketing strategy. Now is the perfect time to stand back and take stock. To help you, here are some handy tips and hints:

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7 Habits of Highly Effective Customer Value Propositions

Customer value propositions. Today, no business can get away with not having and using a value proposition. If you have a website - or business profile on the internet - you will be forced to state what your value proposition is. The good news is that they're fun to do. And, when you get them right, they're incredibly powerful.

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