What's your USP
Published October 31, 2007 by Gillian Hunter
This is the one thing companies really struggle with. But without it - you could be missing out on loads of business. Creating a USP need not be difficult. Here is a fairly quick three step approach you can try for yourself. Discover your USP is three (fairly easy) steps:
Find creative inspiration
Published October 16, 2006 by Gillian Hunter
Where do you find creative inspiration? No matter what jobs we do - it is our thinking and creativity that makes us stand out from the crowd. And, creativity isn't just for arty types. If you're stuck, use creativity tools such as:
To Blog or not to Blog?
Published August 25, 2006 by Gillian Hunter
Microsoft, IBM, Siemens, Innocent, Bird's Eye ... all have blogs. And, if they're not talking about themselves - somebody else is likely to be blogging about them. Most savvy businesses have realised the value of blogging.
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