Why should people buy from you

Published December 14, 2012 by Gillian Hunter

Are you the fastest, the smartest, the smallest, the brightest, the best? But, what does that mean to your customer? Would that inspire them to buy from you? 

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How to launch a new business in three months

Published January 8, 2012 by Gillian Hunter

"NewCo" Project Timeline > Three months from start to finish

It has been quite a week for aardmaan. Besides celebrating our tenth year in business, we also celebrated the launch of a major player in the SAP GRC space. This is the story of that strategic rebrand - and how it took us just three months from initial brief to spectacular launch. 


SeventyThree Design contacted us in September about a potential client project. We pitched against two other agencies, and won the contract on 6 October. The project was to create a new brand identity for two leading consultancy players in the SAP GRC space who were merging. They wanted a new web landing page, and material for internal and external launch.

On the 4th November, we presented to the boards of the two companies - one Dutch and the other British. Our proposal included a brand new company name. Don't think they thought we'd come up with a brand name everyone would liked, but the first response was: "That's brilliant! Where did that come from? Pure genius!" Now the hard work began, building on the strategy work we did prior to the board meeting and creating the content and design elements.

On 6th of January, as planned,  the company announced itself to the world! It was an very exciting week and an exhilarating 3 months. We delivered more than expected > a complete new website that is market focused, new service portfolio, a reference library, customer information packs, new corporate brochure, internal and external presentations, corporate guidelines, corporate templates, a calendar and more.

My twitter feed tells the story >

Project timeline from win to Integrc launch
















The name of the new company, we can now reveal is Integrc (pronounced In-te-gri-see). Delighted that domain name was available! In all its variations too. So appropriate to the market, the company and their values!


Integrc goes live >
6th January 2012

Launch day finally arrived and the feedback from the client was phenomenal. Everyone they had spoken to loved the name: their employees, clients, partners and major stakeholders too. The website: www.integrc.com went live - on schedule.

new company Integrc announce launch 6 January 2012

"Upfront we realized it would be a very challenging target to realize, but you did make it! We have a terrific new name, a splendid looking website with good content, logo ... thank you for giving us a wonderful start to our journey."

Integrc thank aardmaan for their name



And, CEO of Hallam thinks so too ... great to get the recognition. Don't ask for references near often enough (note to self)

Hallam endorse aardmaan

















This couldn't have been done without teamwork - so thanks to Vicki of SeventyThree Design for getting me involved and the rest of the dream team for pulling this off > @_sixpm @robthedog and @73design - and of course our amazing client, Integrc > couldn't have done it without you! Loved every minute of it!

Integrc team thanks on twitter

Too busy to celebrate our birthday?

Published January 4, 2012 by Gillian Hunter

birthday candlesIt is our tenth birthday this week! We opened the doors for business the first week of January 2002. Those ten years have flown - and the tenth anniversary sort of snuck up on us! We've been so busy with projects for clients that we put our own celebrations on the back-burner!

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Digital trends for 2012

Published January 4, 2012 by Gillian Hunter

Just a thought

Published October 28, 2011 by Gillian Hunter

Who do you really think drives your business success? Is it your direct paying customers? Or their customers? The people who actually use your product or service.

Who drives your business successSo, who do you focus on? Where do you put all your effort? Pleasing the customer or creating something that users will rave about? It's simple really, if you don't excite users, your customers (the guys who sign the cheques) won't get excited either.  Users drive sales. Customers only buy because they see there is a ready market - and they're onto a sure thing. They're only really interested in the bottom line and making a good profit. If users aren't going mad about your product or service - where's the incentive? 

So, how do you treat the users of your products and services? Do you engage them? Talk to them? Or, ignore them?