NewCo to ?? : How to launch a new business in three months

It has been quite a week for aardmaan.

We celebrated our tenth year in business, supported the World Record attempt to get a record number of comments on a blog post in 24 hours (see #comment24 on twitter) in support of RNLI.

Completed finishing touches to website in time for launch of a new company and worked on a major web project.

(However, the 5:30 to 22:30 (Monday to Saturday) these last few weeks, aren't our usual hours!)

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Just a thought

Who do you really think drives your business success? Is it your direct paying customers? Or their customers? The people who actually use your product or service.

So, who do you focus on? Where do you put all your effort? Pleasing the customer or creating something that users will rave about? It's simple really, if you don't excite users, your customers (the guys who sign the cheques) won't get excited either.  Users drive sales. Customers only buy because they see there is a ready market - and they're onto a sure thing. They're only really interested in the bottom line and making a good profit. If users aren't going mad about your product or service - where's the incentive? 

So, how do you treat the users of your products and services? Do you engage them? Talk to them? Or, ignore them?  

First Prezi - a presentation game-changer

Have known about Prezi for a while, but haven't tried it out. What a revelation. Really don't know why I didn't give this a try before. It's fabulous!

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Infographic : Changes in way we communicate

The world of communications has changed. Is changing. Fast. Just how well are we adapting to these changes - as consumers and as content and media creators?

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Would you hand over your marketing budget : to one client?

Here's a question! What would you do if an important and valuable client asked you to do something you felt uncomfortable with? In effect, asked you to "donate" a quarter of your marketing budget to their cause? With no discernable ROI if you did!

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