April Fools Marketing

We've seen a rash of April Fools this year. Some better than others. But, one thing is sure, telling tall stories is a serious business. April Fools can be very good for business. However, it has to be exceptionally done well. And needs to follow the simple rules of communication. Your Apil Fools' campaign needs to:

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The art of storytelling

Storytelling is the most powerful tool we have as communicators. It is the most ancient of art forms and goes right to the heart of what makes us human.

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Find creative inspiration

Where do you find creative inspiration? No matter what jobs we do - it is our thinking and creativity that makes us stand out from the crowd. And, creativity isn't just for arty types. If you're stuck, use creativity tools such as:

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Divergent Thinking

I love creativity tools. Stumbled across this Divergent Thinking creativity tool, which I thought you may like to try out: Convergent thinking is all about logical, linear and left-brained thinking, while divergent thinking is about associative and right-brained thinking.

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