Speak with a human voice

Published February 22, 2007 by Gillian Hunter

When did you last have a conversation with your customers? A meaningful proper dialogue? About them and not about you? Engaging customers in conversation should be an integral part of the business strategy.

Continue Reading »

To Blog or not to Blog?

Published August 25, 2006 by Gillian Hunter

Microsoft, IBM, Siemens, Innocent, Bird's Eye ... all have blogs. And, if they're not talking about themselves - somebody else is likely to be blogging about them. Most savvy businesses have realised the value of blogging.

Continue Reading »

Posted in: Content Creation, Insights.