Speak with a human voice
Published February 22, 2007 by Gillian Hunter
When did you last have a conversation with your customers? A meaningful proper dialogue? About them and not about you? Engaging customers in conversation should be an integral part of the business strategy.
Posted in: Content Creation, Customer Communications.
To Blog or not to Blog?
Published August 25, 2006 by Gillian Hunter
Microsoft, IBM, Siemens, Innocent, Bird's Eye ... all have blogs. And, if they're not talking about themselves - somebody else is likely to be blogging about them. Most savvy businesses have realised the value of blogging.
Posted in: Content Creation, Insights.
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