How to write powerful value propositions
Published May 14, 2013 by Gillian Hunter
Customer value propositions. Today, no business can get away with not having and using a value proposition. If you have a website - or business profile on the internet - you will be forced to state what your value proposition is. The good news is that they're fun to do. And, when you get them right, they're incredibly powerful. Here's a quick guide on how to craft your own value propositions.
Why your marketing strategy isn't working
Published April 16, 2013 by Gillian Hunter
Your marketing strategy not working? Not getting the sales you want? Not as profitable as you'd like to be? Not reaching the right customers? Here's why your marketing strategy may not be working properly:
Marketers, why you need to rethink the 4Ps
Published March 14, 2013 by Gillian Hunter
For decades marketing students have been taught the 4P's and the 7Ps of Marketing. You know them: Product, Price, Place, Promotion, People, Process, and Physical evidence. There are even more Ps if you are really interested. Not that they aren't important - but they are simply elements in the execution of the bigger marketing picture.
How to work out your customer value
Published February 12, 2013 by Gillian Hunter
Whenever you buy anything, you work out the value of the item. It's such an automatic response, that you may not even be aware that you are doing it. Marketing-savvy businesses are very aware of this 'value' thought process, and hone their offers so that the service or product is irresistable to the potential purchaser. Here's a simple formula to work out customer value.
Why people are inspired by stories
Published January 16, 2013 by Gillian Hunter
Storytelling is the most powerful tool we have as communicators. It is the most ancient of art forms and goes right to the heart of what makes us human.
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