Okay, you’ve built a foundation of relevance, credibility & evidence! What next?

Communicate! Keep talking to your customers! Make sure you’re not talking at your customers - but try to engage in dialogue. Keep them interested. In this context mass communication is dead. To win, you need to focus on the person. Read the rest of this entry »

There is so much noise out there - unless you make it easy for customers - they won’t take action. As simple as that. But what is the thing that will motivate people to take action. From experience - there isn’t a magic bullet that will work every time. 

But there are six things that will help you cut through the clutter…

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LATI case study project has gone down a storm with LATI, its members and students who took part in the project - with a couple of students volunteering to take on more case studies! Read the rest of this entry »