aardmaan is involved in a unique knowledge transfer project that links local universities and the scientific and high tech business community in Leicestershire - sponsored by LATI.

aardmaan have spent the last couple of weeks teaching MBA students from the University of Leicester and Business School sudents from De Montfort University Leicester how to write customer case studies. We also gave the Business School students a chance to cut their teeth on a real customer story - thanks to Andy Massarano of Truelog UK who provided the first real customer case study.

The Business School students will be working with LATI members (and their clients) over the next few months to help them create customer case studies.