What’s your value proposition?
Posted by aardmaan
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Wednesday 26 September 2007
Many years ago Peter Day of the BBC tracked down Scott Adams, creator of the Dilbert cartoon strip, for an interview. Scott made one serious point that successful companies consistently made the best products and services that people wanted to buy and also concentrated on the means of getting the product to the customer. He went on to comment how amazed he always was at the amount of resources companies would put into initiatives that had absolutely nothing to do with those basic objectives. Read the rest of this entry »