Words. They’re probably the most important thing on your site. It’s the one thing that will persuade people to stop and browse - or get away as quickly as they can. Read the rest of this entry »
How do you price your goods or services? I’ve often had this discussion with clients … who say: “Ah, we can’t charge so-and-so, because X-company have set the ceiling price!” or “We couldn’t possibly charge more because it only costs so much to make!” Read the rest of this entry »
Okay, you’ve built a foundation of relevance, credibility & evidence! What next?
Communicate! Keep talking to your customers! Make sure you’re not talking at your customers - but try to engage in dialogue. Keep them interested. In this context mass communication is dead. To win, you need to focus on the person. Read the rest of this entry »
There is so much noise out there - unless you make it easy for customers - they won’t take action. As simple as that. But what is the thing that will motivate people to take action. From experience - there isn’t a magic bullet that will work every time.
But there are six things that will help you cut through the clutter…
LATI case study project has gone down a storm with LATI, its members and students who took part in the project - with a couple of students volunteering to take on more case studies! Read the rest of this entry »
A number of clients have asked about sending their own email campaigns. We now offer an easy-to-use and cost-effective eComm management system - suitable for any size of company or campaign. Read the rest of this entry »
It doesn’t seem like that long ago that people didn’t know what twitter is. Today it is all over the media in the UK thanks to high-profile twitterers such as Stephen Fry who outed his habit on the new Friday Night with Jonathan Ross show recently.
Fry is certainly reaping the benefits of twittering - he gets it! Does it exceptionally well. And, he’s great with words - and so sounds authentic - which helps a lot. But will he ever be able to escape from the land of the perpetual dawn chorus? i wonder! Read the rest of this entry »
President Barack Obama
That was quite something … have just been watching the inauguration. Probably one of the most momentous days we will ever witness. President Barack Obama is an unbelievable orator - though think he has the toughest job ahead of him … Read the rest of this entry »
aardmaan is involved in a unique knowledge transfer project that links local universities and the scientific and high tech business community in Leicestershire - sponsored by LATI. Read the rest of this entry »
It’s always good to get constructive feedback from clients, colleagues and friends. Meet Rypple. A great new online feedback tool - perfect if you want quick feedback on how you’re doing. Ideal for the business environment. Particularly if you want to keep honing your skills. Marketing and digital agencies will love this one. Read the rest of this entry »