Okay, I’ve only been tweeting six months (and three days). Thought I’d give it a go back in February. In fact, Pauline at LATI in Loughborough got me started. She was keen to give Twitter and LinkedIn a try. We’d thought we’d start out on the twitter journey together. Read the rest of this entry »

A bit of twitter fun from  IS Parade. See your twitter followers parading behind you - and their tweets in real time too. Read the rest of this entry »

Customer value propositions. Today, no business can get away with not having and using a value proposition. If you have a website - or business profile on the internet - you will be forced to state what your value proposition is.

The good news is that they’re fun to do. And, when you get them right, they’re incredibly powerful. Read the rest of this entry »

Found this great Dan Pink video about what motivates people: related to performance and how to motivate your employees. The interesting discovery is that the larger the reward - the lower the performance. Fascinating! Read the rest of this entry »

Don’t think your marketing strategy is working? Not getting the sales you want? Not as profitable as you’d like to be? Not reaching the right customers? Read the rest of this entry »

Run a B2B business? Do you really know who your customers are? Is that a question you find easy to answer? Or difficult to answer? If so, you are one of many organisations that find it hard to define who their customers are. Read the rest of this entry »

Love this tool. It measures your website’s customer focus rate. Called a “wewe” calculator. Not the best of names. However, the analysis results are truly insightful. Read the rest of this entry »

Once again, we’ve seen an avalanche of April Fools today. However, you need to be really clever to stand out - or be so obscure - that only your tribe will get it. Read the rest of this entry »

Here are a selection of tweets twittered in March, which you may find useful, intriguing, or simply interesting.  Read the rest of this entry »

The LATi case study 2010 project has been a huge success. A select group of MBA students from the University of Leicester took part in the project - working with local businesses and their customers to create customer case studies - which could be used as marketing material, on websites, in customer proposals, and in presentation material. Read the rest of this entry »